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Why You Should Make Clay Part of Your Skincare Regime

Why You Should Make Clay Part of Your Skincare Regime

Clay has been used by different cultures throughout history as a means of healing various ailments— both internal and external— and luckily for us, they're having a major resurgence where skincare is concerned. The main reason being that clay is an incredible detoxifier, but there are a host of other benefits associated with it, which L'Oreal Paris has masterfully taken advantage of. Introducing Pure-Clay, the beauty juggernaut's latest collection of cleansers and face masks that incorporate three different clays and special ingredients to address various concerns. We're talking exfoliation, pore refinement, skin brightening, mattifying— the works.

Why You Should Make Clay Part of Your Skincare Regime

First up, let's talk cleansers. The range boasts three clay-to-mousse options to choose from, formulated with three different pure clays— Kaolin, Montmorillonite and Moroccan— that are each paired with a superstar ingredient to target different concerns. For example, the Pure-Clay Purifying & Mattifying Cleanser uses eucalyptus to target clogged pores and mattify oily skin, while the Pure-Clay Energizing & Brightening Cleanser incorporates charcoal to energize dull, tired-looking skin on the daily. But my personal favourite, the Pure-Clay Exfoliating & Refining Cleanser, uses red algae to minimize the look of enlarged pores (bless) and smooth the rough patches I inevitably get on my forehead for a firmer, healthier-looking complexion... It's bomb. And despite what you might think when considering clay cleansers, these badboys aren't drying or stripping in the least, so don't be afraid to give them a try if your skin falls on the drier side of the spectrum. 

Why You Should Make Clay Part of Your Skincare Regime

Finally, if you want to get your pamper on while calming any skin irritations you may have, look no further than the Pure-Clay Comforting & Unifying Mask. It's packed with seaweed and all three of the premium clays found in the cleanser range to calm sensitive skin, draw out impurities and unify skin tone. The thing I noticed most after trying this product was how soft and refreshed my skin looked, and the redness that usually flanks my nose was far less pronounced (*happy dance*). xx

Why You Should Make Clay Part of Your Skincare Regime

This post was sponsored by L'Oreal Paris; all opinions shared here are my own. Thank you for supporting the brands that support this blog.

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