3 Ways To Improve Your Blog Over The Weekend

3 Ways To Improve Your Blog Over The Weekend

It's Friday, and if you're anything like me, you're ready to zone out for the next couple of days in blissful ignorance of the upcoming week. You, like, just want to chill, man. I get it. Heck, I live it. But the weekend can actually be a really great time to get ahead of yourself where your blog is concerned, and dedicating little chunks of time here and there can really help move the needle forward and keep you on track without sacrificing your precious time during the week. So with that in mind, here are three simple things you can do to get your site in good shape over the weekend... don't worry, Orange Is The New Black will still be there when you're done. 


1 / AUDIT YOUR SOCIAL PLATFORMS


Social media is the ultimate reflection of your site, as well as a huge way to drive traffic to it, so take some time this weekend to go through all your active platforms. Update your avatars/background images, polish up your bios, and even finesse that (sometimes seemingly useless) LinkedIn account of yours, because you never know what brands may be looking at. I recently spent an entire afternoon updating my Pinterest account, deleting Pins that no longer felt relevant and reorganizing my boards (more Pinterest tips here), and I couldn't believe how cathartic that experience was (not to mention necessary— what was 2012 Vickie thinking?!). Your readers follow you as a package— which very much includes your social media— so be sure it's in tip-top shape.


2 /  UPDATE YOUR ABOUT PAGE


If you check your analytics, I bet you'll find that your About page probably is the most-trafficked page on your site, but for most of us, it's something of an afterthought. So take some time to go through it this weekend and identify any updates it may need. Are there typos? Outdated information? Broken links? How about the photos on it— do they make you want to cringe? Make your About page shine (same goes for your Policies page, if you have one), link to some of your favourite posts for newcomers to discover, then sit back and watch your traffic increase.


3 / LOOK FOR BROKEN LINKS/IMAGES


Here's the thing about your blog— you have no control over which post brings new readers your way. You may have months and months of current content you're super proud of, but blog posts live forever on the Internet, and chances are people are discovering you through that cringe-worthy post you wrote five years ago about what's in your studded Forever 21 bag. Similar to auditing your social, you're going to want to take some time to screen your posts for broken links, images that won't load, or basically anything that would make you want to crawl under a rock if someone saw (definitely on my weekend to-do)... Quality counts!


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