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Grow Your Pinterest Following

Wednesday, February 25, 2015
One of the most frequently asked questions I get from people is how to grow your Pinterest following, and although I'm no expert on the subject, I thought I would try to put together a few tips/observations that have worked for me in the hopes that they will work for you, too. But before I get into the nitty gritty, here's a little background on my Pinterest journey.

I remember sitting at Starbucks with Kastles back in 2011 and having her describe Pinterest to me. She was an avid early adopter, and try as she might, she just couldn't get me on board (pun intended) the Pinterest bandwagon. I just didn't understand the point. Fast forward four years, and Pinterest has become a huge part of my life, going so far as to consume my daily lexicon — you know, things like "that's so Pinteresting!" and "that photo is great, but can we try another one that's a little more pinnable?" You know what I'm saying. Anyway, when I finally did start using Pinterest, it was my lowest-performing social platform for a solid year, if not longer, so if you're ever discouraged with the traction you're getting, I'm here to tell you — I get it. It's hard. It's tedious. But it's not impossible. Here's what I've learned so far.

1. QUALITY COUNTS // Think you can just log onto Pinterest, pin your face off then expect your following to grow? Nope. Pinning frequently is super important (see point 2), but the thing I've learned most over the years is that you have to find your Pinterest aesthetic and stick to it. When I started out, I would pin anything I liked or wanted to refer back to, but the minute I stopped pinning for me and started pinning for my audience, that's when I saw my numbers go up. Like so many aspects of blogging these days, visuals are crucial, so you need to treat your Pinterest account like an extension of everything else you create — a cohesive, strong representation of your brand as a whole. Is the photo you're about to pin strong? Does it fit with your focus? If the answer is no, skip it or create a private board that's for your eyes only. Win-win.

2. PUMP UP THE VOLUME // As I mentioned above, frequently updating your Pinterest account with beautiful, eye-catching images is crucial to growing your account. When I first started taking my account seriously, I would pin day and night — about an hour a day during my commute to work and back, during lunch breaks, before bed, etc. Every spare moment I had went towards pinning, which may sound extreme, but let's not forget — Pinterest is fun! It's easy to get lost in a sea of pretty, so let yourself. Your following will thank you.

3. DON'T LET YOUR BOARDS GET BORING // You're now exclusively pinning gorgeous photos that are cohesive with your brand, and at record volumes no less — way to go! One mistake I've seen pinners make at this juncture is to forget to set their board covers, or to do so once then neglect to keep them updated. Your boards are the first thing people see when they check out your account, so make sure they look cohesive and visually-appealing so people will want to follow along. It all goes back to my first point — quality counts!

4. MAKE "SEO" YOUR FRIEND // It's weird to think about SEO when you're talking about Pinterest, but here me out — if no one ever finds your awesome photos, and therefore stumble onto your super sweet account, how will they ever know to follow you? So with that in mind, make sure your boards are clearly labelled to signal the type of content they contain, and that your photos (especially ones that come from your blog itself) contain helpful information to help them get seen. I used to just keep whatever caption a photo contained or write some generic string of words for my blog photos, but remembering to get descriptive goes a long way towards getting your stuff in front of the right people.

I could go on and on when it comes to Pinterest, but I'm going to wrap this one up here and hope that some of these points were helpful to you on your own Pinterest journeys. If you have any tips that have worked for you, please share them below, and if you would like to see more posts like this from me (or if you have any specific questions not answered above), please let me know!  xx

Photo by Adventures in Fashion

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