I'm not going to lie — I've never believed in dropping money on haircare. Makeup and skincare, no problem, but hair? No way. Maybe it has something to do with the fact that I grew up with a dad who owned a hair salon (aka- I always got products for free), but the idea of dropping $42 on a conditioner makes me want to grab my wallet and run for the hills. But the recent hype over Bumble and Bumble's latest launch — particularly the Hairdresser's Invisible Oil Primer — made me curious. Was it really as good as the reviews I had read online? Did it really smell as orgasmically good as they said it did? I had to know.

So off to Sephora I went to pick one up, only to find that all three locations in my city were completely sold out, as was my favourite local beauty boutique and all the salons I tried. Not being able to get it naturally made me want it all the more, so I obsessed until I finally tracked one down at a local salon (you rule, Mousy Browns!). The results officially made me change my mind about luxury haircare... And that's saying something.

The primer was just so dreamy — and the shampoo/conditioner samples I got from Sephora as a consolation were also pretty rad — that I decided to bite the bullet and invessssst in all three products. It may have hurt, but damn was it worth it! I have dry/damaged hair, so I found it to be just the right amount of replenishing without weighing anything down or greasing up my locks — quite the opposite, actually; the primer in particular kept my hair looking cleaner longer, and I found myself not reaching for dry shampoo until day 3 (a BIG improvement for me). And for the record: Orgasmic doesn't even begin to describe the smell. I don't know if I can stomach spending this much on my hair every month, but I'm fully a high-end haircare convert now... Believe the hype, ladies! xx

In other news, it's time to announce a winner to my $100 LOFT gift card giveaway — are you ready? Congrats go out to... Lori Butler! Yay! A BIG thank you to everyone who entered, and stay tuned for some more great giveaways coming up soon!

Photos by Adventures in Fashion